Talei's Spiffy Design Blog

My Corporate Identity is the Eclipse Resort, an elite Hotel set in space. The Logo is an image of an eye, with stars in the pupil above the words’ Eclipse Resort’. Underneath that is the tag line “if only…” The name, Eclipse, comes from the fact that, along with having connotations with Space, eclipse can also signify the end of an era. With the eclipse, the old ideas are passed over, allowing the new to take over and shine.

As a space resort plays on the human yearning to be up among the stars, the Eclipse Resort has a rather wistful and nostalgic theme. This is exemplified by the tag line – ‘if only’. This tagline plays on the fact that a Space Resort is such a futuristic concept and refers back to this yearning.

As going into space is so expensive, and also because Eclipse Resort is the first of it’s kind and will corner the market, the target audience is the rich.
Much like the award winning Ad campaign of Paronella Park, my Company will also target those who have already been to Eclipse, or those who already know about my product. This ad, combined with the awards winning service, will get previous customers coming back, and will spread through word of mouth. However, unlike Paronella Park, Eclipse will not be confined to one small area. Focusing the ad campaign on one area, or even one country, would hinder the profits of Eclipse, as there are only so many millionaires in the world. However, with this viral campaign, Eclipse does not have to spend so much on marketing, but instead let the contented customers spread the word, complemented by subtle reminders in the form of advertisements.

As the Eclipse Resort will be the first Space Resort in existence, it will garner quite a lot of attention before it’s grand opening. During this time, a minimalist approach to advertising would be in effect, as the press coverage would do most of the work at this time. However advertising is still needed to gain brand recognition, so that when the advertising increases later on there will still be that instant association with Eclipse Resort.

So, I’m going to see if I can add the pdf file of my final presentation. Most of what you see has been updated slightly (or not so slightly) since I updated last, plus it will get rid off that horrible shade of blue that Photoshop turned everything :/

Nope, not working. Stuff it, I’ll just leave it out. It’s not like you can’t get a fair idea of what the finished product is like, plus the lecturers already have a copy of the exact same thing that I was going to put up here.

And one thing that I forgot to say in my presentation, is that I chose the name ‘Eclipse’ because, to use a tacky tag line I was originally thinking of using, “It’ll eclipse all of your other holidays” harharhar. But yeah, it signifies the dawning of a new era, and the ‘death’ of the old industries.

Sorta